Heroes Created and Destroyed.

In the past weeks, we have been bombarded by the Facebook scandal, recently accused of skirting their responsibilities in protecting users’ data through a relationship with Cambridge Analytica.

Many of us can recall those days or yore when Facebook didn’t exist. If this isn’t you, simply imagine yourself on the subway, on the couch, or at your office desk without having the nuanced details of your closest friends at your fingertips. Those were the days– the pre-Zuckerberg era, if you will.

In 2010, Time Magazine named Mark Zuckerberg Person of the Year. After the successful, if not entirely glowing biopic The Social Network, the world recognized the awkward, quirky Zuckerberg as an American success story.  The Forbes Top-lister and Facebook CEO is reportedly worth more than $36 Billion. He and his wife recently announced they would donate 99% of their Facebook shares’ value over the course of their lifetime. An American-made hero, to be sure.

But that was then.

Just like so many ‘created’ heroes before, Mark Zuckerberg now faces the scrutiny of defending that which he created to the general public, Facebook users and the U.S. Congress. Surely, this was not the big plan.

There is no doubt the world celebrates Zuckerberg and all his success. And, by late 2017, Facebook had a reported 2.2 billion monthly users– nearly a quarter of the earth’s population. The product works. The ‘global village’ first dreamed about in the early 1990’s is now a reality. Facebook is a catalyst for uniting this expansive planet.

Zuckerberg has his enemies, to be sure. Some are competitors, thinking the child-king is too big for his breeches. Others don’t entirely understand the platform and wish him ill. Some are just worried about the future of their identity, and their personal information.

It does seem that America loves to identify these heroes, build them up, and then work to destroy them. Perhaps it is to test their mettle. Perhaps it is jealousy. Perhaps is something far worse– that we never believed in the hero to begin with.

During the hearings on Capitol Hill yesterday, Zuckerberg seemed cool to the touch when questioned by Washington stalwarts. His attire (scrutinized in today’s New York Times) and his drinking from a glass of water (mocked on late night television) combined with his apparent inability to discern when the questions were ‘softballs’ and ‘serious’ makes him a curious figure to all who tuned in.

Frankly, I was more embarrassed to watch these congressmen and congresswomen attempting to ‘understand’ the complex algorithms and structure of Facebook. It was cringe-worthy.

Gawkers watch and criticize every move. Why? I wonder. The Zuckerberg Honeymoon is over, I guess. 

I agree that the third party’s misuse of sensitive data was inappropriate. And I agree that there should be tighter restrictions on the sharing of private information. And I agree that offensive and hate-speech laced advertisements should be edited. And I believe Facebook should employ more diverse engineers. And I agree that Facebook should monitor the possible infringement of these rules by foreign intruders who wish the U.S. ill. And guess what? Mark Zuckerberg does, too. He said so yesterday. On the record.

This man created this thing that we use everyday. It’s free. It’s accessible around the globe. Its goal is for good, not for ill. I like it. My mother-in-law likes it. My kids use it. My high school teachers and choir director connect through it.

What if the narrative was “Fix Facebook, We Love It!” Wouldn’t that be refreshing? At least that would be honest.

And, while many have stated (on Facebook, ironically) that they would leave the social network site, the Facebook platform is still king. Even if Zuckerberg himself is on the brink of being dethroned.


Author: wolffgeo

Creative Director directing Creativity Creatively.

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